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What is the RSS Feed on the NYKE site?


What is RSS?
NYKE.org now offers RSS feeds. RSS, which is an acronym for Really Simple Syndication, is an easy way to get the news you want whenever it is updated, even if you are not on www.nyke.org.

RSS allows users who subscribe to a feed to keep updated on frequently changing content. RSS employs an XML-based structure that includes a title, date, brief description, and a link to the full text of content. Feeds can be read through a program called a news reader or aggregator. There are many such news readers or aggregators available, and they can be found in many locations on the World Wide Web. You can find them by searching places like the DMOZ Open Directory Project, or by using search engines such as Google or Yahoo.

How can I receive RSS feeds from NYKE?
To begin receiving RSS feeds from the NYKE, you must first download and install a news reader or aggregator that translates RSS code into a format that is easily understood by users. Like an email program or Web browser, the news reader serves as a kind of information portal by providing a real-time interface to the feeds you select. News readers can be found in many locations. Please read the preceding paragraph for suggestions. Recent versions of some Web browsers now have built-in RSS aggregators, as well as iGoogle's webpage, so check yours first before downloading.

How do I subscribe to a feed?
Once you have a news reader, the next step is to subscribe to a feed. Different RSS readers provide varying methods for subscribing to feeds, but the following instructions typically work for most readers:

  • A small "RSS" button in your address bar will be used to indicate the presence of a feed. On this site the button looks like this: rss_logo.jpg
  • Click on this button, or the accompanying link. Most browsers will display the XML source cod, some will ask which program to add the feed to.
  • The URL of the feed will be displayed in your browser's address bar.
  • Copy the URL.
  • Copy the URL into the "Add New Feed" portion of your news reader. The feed should now show up in your news reader. Your news reader is now configured to automatically display new updates to the feed.

Also, simply dragging the RSS feed button into your news reader often works.

What feeds are available from NYKE?
Most pages can be subscribed to. The most useful page would be the events pages. This would place a window in your RSS reader showing the next few upcoming events on our calendar.